Behavioral economics in the UK

June 5, 2008

I just returned from a brief trip to the United Kingdom, where among other activities I gave a talk at the Prime Minister's Strategy Unit. I am increasingly convinced that we need to incorporate more behavioral economics into public policy (for example, see here). The Prime Minister's Strategy Unit has been doing impressive work on the topic. See a fascinating paper it published earlier this year on cultural change and public policy, and a related paper on personal responsibility and behavioral change issued in 2004.